Senior Product Marketing Manager, FP&A
What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved. Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!
Board is looking for a resourceful and experienced Senior Product Marketer to grow our flagship Financial Planning and Analysis (FP&A) business and ensure that a cohesive solution marketing strategy helps us meet or exceed revenue objectives.
In this role, which reports directly to the VP of Product Marketing, you will partner with Demand Generation, Field Marketing, Product Management, Solutions, and Sales to deliver compelling, differentiated messaging for FP&A that translates into marketing campaigns, Account-based Marketing (ABM) and Sales plays that drive brand awareness, pipeline development, and sales success for new logos and existing customers.
Responsibilities:
- Understand the market, competitive buying process and buyer personas for FP&A software purchases and translate that into successful Go-To-Market (GTM) and marketing strategies to communicate the value of Board’s FP&A solution effectively
- Develop the FP&A messaging, value proposition and positioning to ensure customers understand the unique value proposition through use case entry points for FP&A
- Be an evangelist for FP&A and author compelling customer-facing assets to include blogs, videos, customer stories, customer leave-behind, infographics, social posts and event keynotes that highlight the unique value and capabilities of FP&A
- Collaborate with sales and partner teams to ensure messaging, assets, and enablement plans are ready for execution
- Engage regularly with cross-functional working groups (including Solutions, Demand Generation, Field Marketing, and Sales Enablement) to orchestrate the development and execution of integrated marketing campaigns, ABM and sales plays for FP&A
- Analyze marketing performance for FP&A to identify gaps and improvement opportunities and develop corrective actions to meet business objectives
- Lead Customer interviews in the case study development process to demonstrate the value created by Board’s FP&A Solution
What we are looking for:
- Proven experience as a B2B Product Marketer with proven experience in SaaS/Enterprise software preferably with a focus on FP&A
- Ability to create clear, compelling messages and to build external assets and internal deliverables
- Excellent interpersonal skills to interact and collaborate across cross-functional teams and partners
- Highly proactive self-starter with the ability to manage multiple projects in a fast-paced, high growth company
- Strong cross-team collaboration skills and comfort with high-visibility initiatives
- Exceptional written communication and presentation skills to educate and inspire small and large audiences
Our commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
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